Kaizen 改善2026 price list · Prices in COP
Published prices. Everything in writing.
See what each service costs before you talk to us: in dollars for the United States and in pesos for Colombia. Add what you need, send your estimate and we'll get back to you with a proposal at the exact price.
These are fees only. They don't include third-party costs like Shopify, hosting, ad spend or domains. For the United States, we quote directly in dollars.
Plans by the month
An ongoing team on your brand. Paid month to month; you switch plans when the business needs it and cancel with 30 days' notice. The “from” price is each plan's basic scope, and the exact amount is fixed in the proposal. Ad spend is not included: you pay it directly to the platform.
Services by project
Starting price and typical range by scope. Tap each service's button to add it. Every “from” price is at least 10% below the market average: see how we compared.
Additional hours. For out-of-scope changes, consulting or extra revision rounds, at $100.000 per hour.
How we compared the prices
In October 2026 we reviewed rates published by agencies and freelancers in Colombia and the United States (97 sources). For each service we took the market range; its average is the midpoint. Our rule: the “from” price sits at least 10% below that average and the top of our range at least 10% below the market maximum. These are published rates, not quotes: for 27 of 57 services we found few sources and confidence is low. We review it every year.
See the service-by-service comparison and the sources
| Service | Market range | Average | Kaizen from | Confidence | Sources |
|---|---|---|---|---|---|
| Landing page | 1,2 M–3 M US$1,000–US$3,500 | 2,1 M US$2,250 | 1,1 M US$1,000 | Medium | 1 2 3 |
| Corporate website | 3 M–8 M US$3,000–US$10,000 | 5,5 M US$6,500 | 2,5 M US$2,500 | Medium | 1 4 5 6 |
| Plugin or custom development | 3 M–10 M US$2,000–US$10,000 | 6,5 M US$6,000 | 2,7 M US$1,800 | Low | 7 8 |
| WooCommerce store | 3,5 M–10 M US$3,000–US$10,000 | 6,8 M US$6,500 | 3,2 M US$2,700 | Medium | 9 1 10 |
| Maintenance | 250 mil–800 mil US$100–US$500 | 525 mil US$300 | 220 mil US$90 | Medium | 9 11 12 |
| Store setup | 2,5 M–5 M US$1,500–US$5,000 | 3,8 M US$3,250 | 2,3 M US$1,350 | Medium | 9 13 14 |
| Advanced customization | 5 M–15 M US$3,000–US$15,000 | 10 M US$9,000 | 4 M US$2,700 | Low | 15 1 |
| Localization or migration | 2 M–6 M US$2,000–US$8,000 | 4 M US$5,000 | 1,5 M US$1,500 | Low | 16 17 |
| Maintenance and conversion improvements | 600 mil–2 M US$800–US$3,000 | 1,3 M US$1,900 | 540 mil US$600 | Medium | 18 19 9 |
| Single infographic | 120 mil–350 mil US$75–US$250 | 235 mil US$163 | 100 mil US$65 | Medium | 20 21 22 |
| Gallery image set | 900 mil–2,5 M US$450–US$1,500 | 1,7 M US$975 | 810 mil US$400 | Medium | 21 23 |
| Full listing | 2 M–4,5 M US$900–US$3,000 | 3,3 M US$1,950 | 1,8 M US$810 | Medium | 23 20 21 |
| Account management and Amazon Ads | 2 M–6 M US$1,000–US$4,000 | 4 M US$2,500 | 1,8 M US$900 | Medium | 24 25 26 |
| Mercado Libre, Walmart and more | 1,5 M–4 M US$800–US$3,000 | 2,8 M US$1,900 | 1,4 M US$720 | Low | 26 27 28 |
| Mobile app | 20 M–50 M US$20,000–US$60,000 | 35 M US$40,000 | 24 M US$22,000 | Medium | 29 30 31 32 |
| Custom software | 15 M–45 M US$12,000–US$50,000 | 30 M US$31,000 | 13,5 M US$10,800 | Low | 33 34 |
| AI chatbot or assistant | 2 M–10 M US$2,500–US$12,000 | 6 M US$7,250 | 1,8 M US$2,250 | Medium | 35 36 37 |
| Automations and integrations | 800 mil–4 M US$800–US$5,000 | 2,4 M US$2,900 | 720 mil US$720 | Low | 36 38 |
| Product photography | 600 mil–2,5 M US$500–US$3,000 | 1,6 M US$1,750 | 540 mil US$450 | Medium | 39 40 41 42 |
| Corporate photo and video | 2,5 M–7 M US$1,500–US$6,000 | 4,8 M US$3,750 | 2,3 M US$1,350 | Medium | 43 44 45 46 |
| Commercial or brand video | 3,5 M–12 M US$3,000–US$15,000 | 7,8 M US$9,000 | 3,2 M US$2,700 | Medium | 47 48 44 49 |
| Event coverage | 1,5 M–4,5 M US$1,500–US$6,000 | 3 M US$3,750 | 1,4 M US$1,350 | Medium | 50 51 43 |
| Reels and vertical content | 200 mil–850 mil US$200–US$1,000 | 525 mil US$600 | 250 mil US$250 | Medium | 52 43 53 54 |
| Podcast and streaming | 1,2 M–4 M US$500–US$2,500 | 2,6 M US$1,500 | 1,1 M US$450 | Low | 55 56 |
| Aerial photo and video | 500 mil–2 M US$300–US$1,500 | 1,3 M US$900 | 450 mil US$400 | Medium | 57 58 59 60 |
| Real estate and construction | 400 mil–1,5 M US$200–US$1,000 | 950 mil US$600 | 480 mil US$180 | Medium | 57 61 60 |
| FPV flights | 1 M–3,5 M US$800–US$3,000 | 2,3 M US$1,900 | 900 mil US$720 | Low | 60 57 |
| Inspection and mapping | 1,2 M–5 M US$400–US$3,000 | 3,1 M US$1,700 | 1,1 M US$360 | Low | 62 63 60 |
| Motion graphics | 2 M–6 M US$1,500–US$6,000 | 4 M US$3,750 | 2,1 M US$1,350 | Medium | 64 65 66 |
| 2D and 3D animation | 3,5 M–15 M US$3,000–US$15,000 | 9,3 M US$9,000 | 3,2 M US$2,700 | Low | 65 67 |
| 3D product renders | 250 mil–850 mil US$150–US$600 | 550 mil US$375 | 220 mil US$135 | Low | 64 |
| 360 walkthroughs and virtual tours | 800 mil–3 M US$350–US$2,000 | 1,9 M US$1,175 | 720 mil US$310 | Low | 68 |
| Augmented reality | 2 M–10 M US$800–US$6,000 | 6 M US$3,400 | 1,8 M US$720 | Low | |
| AI video, per piece | 150 mil–400 mil US$80–US$350 | 275 mil US$215 | 130 mil US$70 | Low | 54 69 70 |
| Story-driven campaign | 2 M–6 M US$1,500–US$6,000 | 4 M US$3,750 | 1,5 M US$1,350 | Low | 49 54 |
| Content retainer | 1,5 M–3,5 M US$1,000–US$3,500 | 2,5 M US$2,250 | 1,4 M US$900 | Low | 54 71 |
| AI avatar or spokesperson | 1 M–4 M US$500–US$2,500 | 2,5 M US$1,500 | 900 mil US$450 | Low | 72 |
| Naming and brand strategy | 1 M–3,5 M US$2,000–US$8,000 | 2,3 M US$5,000 | 600 mil US$900 | Low | 73 64 74 |
| Logo and visual identity | 1,2 M–4 M US$1,500–US$6,000 | 2,6 M US$3,750 | 850 mil US$800 | High | 64 73 75 76 |
| Brand guidelines | 1,5 M–3,5 M US$1,000–US$4,000 | 2,5 M US$2,500 | 750 mil US$600 | Medium | 64 77 |
| Packaging and labels | 800 mil–3 M US$500–US$3,000 | 1,9 M US$1,750 | 450 mil US$300 | Low | |
| Monthly graphic design | 750 mil–2 M US$600–US$2,000 | 1,4 M US$1,300 | 450 mil US$400 | Low | 78 79 |
| Social media management | 900 mil–2,5 M US$800–US$3,000 | 1,7 M US$1,900 | 810 mil US$720 | High | 71 80 81 |
| Meta ads | 700 mil–2 M US$500–US$2,000 | 1,4 M US$1,250 | 630 mil US$450 | Medium | 80 81 |
| Google Ads | 600 mil–2,5 M US$500–US$2,500 | 1,6 M US$1,500 | 800 mil US$550 | Medium | 82 83 81 |
| TikTok and LinkedIn Ads | 800 mil–2,5 M US$600–US$2,500 | 1,7 M US$1,550 | 720 mil US$540 | Low | 81 71 |
| Influencers and UGC | 2,5 M–8 M US$1,500–US$6,000 | 5,3 M US$3,750 | 2,3 M US$1,350 | Low | 53 84 85 |
| Technical and content SEO | 1,2 M–4 M US$1,000–US$3,500 | 2,6 M US$2,250 | 1,1 M US$900 | High | 86 80 87 88 |
| Blog and copywriting | 300 mil–700 mil US$150–US$500 | 500 mil US$325 | 270 mil US$135 | Medium | 89 90 91 |
| Email marketing | 800 mil–2,5 M US$800–US$3,000 | 1,7 M US$1,900 | 720 mil US$720 | Low | 92 93 |
| Public relations | 2 M–6 M US$1,500–US$5,000 | 4 M US$3,250 | 1,8 M US$1,350 | Low | 94 95 |
| Essential | 1,5 M–3 M US$1,200–US$3,500 | 2,3 M US$2,350 | 1,4 M US$1,000 | Medium | 83 82 |
| Growth | 3 M–6 M US$2,500–US$6,000 | 4,5 M US$4,250 | 3 M US$2,800 | Low | 75 81 |
| Full-stack | 6 M–12 M US$5,000–US$12,000 | 9 M US$8,500 | 6 M US$5,000 | Low | 82 18 |
| Essential logo | 500 mil–1,5 M US$400–US$1,200 | 1 M US$800 | 450 mil US$350 | Medium | 73 96 76 |
| Starter brand kit | 1,5 M–3 M US$1,200–US$3,000 | 2,3 M US$2,100 | 1,2 M US$1,100 | Medium | 97 73 |
| Single graphic piece | 60 mil–200 mil US$50–US$200 | 130 mil US$125 | 55 mil US$45 | Low |
- cangrejodigital.com/diseno-web/cuanto-cuesta-pagina-web-colombia/
- sortlist.com/agency/altavista-digital
- digitalpresent.io/website-design-cost/
- agenciadigitalamd.com/marketing-digital/servicios-agencia-marketing-digital-mejorar-ventas
- pitchsite.io/guides/web-design-pricing
- we.inc/blog/website-design-cost
- cadence.withremote.ai/blog/cost-to-build-wordpress-plugin
- webpopdesign.com/custom-wordpress-plugin-cost/
- consultorseo.info/blog/cuanto-cuesta-tienda-online-colombia/
- projectcostestimator.com/woocommerce-website-cost
- fatlabwebsupport.com/blog/website-maintenance/wordpress-care-plan-pricing/
- websitemaintenanceservices.org/how-much-does-wordpress-website-maintenance-cost/
- zeroazul.com/blog/cuanto-cuesta-tienda-online-colombia
- shopexperts.com/help/pricing/shopify-theme-customization-cost
- redefineweb.com/blog/proven-shopify-web-development-agency-services-scope/
- shopexperts.com/help/pricing/shopify-migration-cost
- wearepresta.com/shopify-store-migration-cost-the-complete-2026-pricing-and-diy-vs-agency-g
- boltramp.com/blog/shopify-agency-pricing-models-retainer-project-value-based
- shopifyagencydirectory.com/blog/how-much-does-it-cost-to-hire-a-shopify-agency
- twine.net/blog/cost-breakdown-how-much-does-amazon-listing-design-typically-cost/
- cueballcreatives.com/blog/best-amazon-listing-design-services
- proshotmediagroup.com/amazon-infographic
- ecomranker.com/amazon-listing-design/
- estorefactory.com/blog/amazon-ppc-management-cost-2026/
- salesduo.com/blog/amazon-ppc-management-cost-agency-fees/
- snowballpartners.co/blogs/cuanto-cuesta-agencia-amazon-mercado-libre-precios-2026
- seovolution.com/blog/agencias-de-marketing-en-mercado-libre/
- marketplace.walmart.com/marketplaceops
- togrowagencia.com/cuanto-cuesta-desarrollar-una-app-colombia/
- pixelia.com.co/blog/cuanto-cuesta-desarrollar-app-colombia-2026
- netguru.com/blog/mobile-app-development-cost
- softteco.com/blog/mvp-development-cost
- granweb.io/co/blog/desarrollar-una-app-colombia-2026
- appinventiv.com/blog/how-much-does-it-cost-to-build-an-mvp/
- consolidaciondigital.com/blog/inteligencia-artificial/cuanto-cuesta-chatbot-whatsapp-colom
- mentoracolombia.com/automatizacion-n8n-colombia
- 4mlabs.io/en/blogs/whatsapp-chatbot-cost-2026/
- excelohunt.com/blog/klaviyo-agency-pricing/
- cribstudio.co/paquetes-de-fotografia-de-producto/
- chroma.com.co/fotografiadeproducto
- omarhernandezrey.com/blog/cuanto-cuesta-ecommerce-colombia
- larsmillermedia.com/product-photography-pricing/
- suweb.org/videos-fotografia-profesional-bogota.html
- laboratorioweb.com.co/cuanto-cuesta-un-video-corporativo-en-colombia/
- fash.com/costs/photographer-prices
- vidico.com/news/corporate-video-cost/
- cinemarketing.pro/videos-corporativos-bogota-medellin
- dualproductora.com/productora-audiovisual-bogota/
- vidico.com/news/video-production-cost/
- zipinmedia.com/event-videography-pricing/
- fash.com/costs/videography-prices
- laboratorioweb.com.co/productora-audiovisual/
- influee.co/es/blog/ugc-price
- studioverse.io/blog/ai-ugc-video-cost-vs-creator-cost
- thepodcastconsultant.com/blog/video-podcast-production
- reel-rate.com/podcast-video-editing-rates
- thecreactives.com/servicio-de-drone/
- dronesskyzoom.com/servicio-de-drones-en-colombia/
- serviciodedrone.com/
- rotorrate.com/pricing-guides/drone-photography-pricing
- amplifiles.ai/blog/real-estate-drone-photography-pricing
- geosat.com.co/es/blog/fotogrametria-drones-precios-colombia
- dycingenieros.com/blog/cuanto-cuesta-levantamiento-topografico-colombia-2026
- disenadorescolombianos.co/tarifario-disenadores-colombianos-2025/
- cuartoenfoque.com/precio-de-una-animacion-por-minuto-2025/
- yansmedia.com/blog/explainer-video-cost
- b2w.tv/blog/how-much-does-animation-cost
- thefuture3d.com/learn/matterport-cost-guide/
- influencers-time.com/ai-ugc-video-costs-versus-creator-rates-an-roi-model/
- muselab.com.co/manejo-de-redes-sociales-economicas/
- designsandit.com/cuanto-cuesta-manejo-redes-sociales-colombia/
- videotok.app/blog/avatar-and-ugc-ads/ugc-ads-rates-traditional-ugc-vs-ai-ugc
- publimotora.com/tarifario-disenadores-colombianos-2026/
- wearetenet.com/blog/branding-cost
- laboratorioweb.com.co/agencia-de-marketing-digital-precios/
- manypixels.co/blog/brand-design/branding-design-servicess-for-small-business
- theschedio.com/studio/brand-identity-package-cost/
- designareagencia.com.co/pricing.html
- manypixels.co/blog/brand-design/brand-identity-design-services
- agenciasincemarketing.com/blog/cuanto-cobra-una-agencia-de-marketing-digital-en-colombia/
- socialrails.com/blog/social-media-marketing-agency-pricing-guide
- designsandit.com/cuanto-cuesta-contratar-agencia-marketing-digital-colombia/
- marketingcpe.com.co/blog/cuanto-cobra-una-agencia-de-marketing-digital-en-colombia/
- ugcad.ai/blog/ugc-rates-guide-2026/
- laboratorioweb.com.co/cuanto-cuesta-un-video-ugc-en-colombia/
- designsandit.com/cuanto-cuesta-seo-google-guia-precios-factores/
- studiobluecreative.com/2026/09/24/seo-retainer-cost-small-business/
- seolocale.com/how-much-do-seo-companies-charge-pricing-guide-for-2025/
- togrowagencia.com/precio-seo-colombia-costos/
- alejandroverjel.com/blog/seo/cuanto-cuesta-seo-colombia/
- bloggingpro.com/freelance-writing-rates/
- yocto.agency/klaviyo-email-marketing-agency-pricing-guide/
- emailoptimize.com/blog/email-marketing-agency-pricing
- publicityforgood.com/post/pr-agency-retainer-rates
- everything-pr.com/how-much-does-a-pr-firm-cost-in-2026
- mooba.co/blog/cuanto-cuesta-el-branding-colombia
- laboratorioweb.com.co/cuanto-cuesta-un-logo-y-el-branding-en-colombia/
Colombian pesos (COP) and US dollars (USD) for each market, not converted. Third-party names and prices belong to their owners and are cited for reference only.
Terms in writing
The rules are the same for every client and are set out in writing in the proposal. The full version is in our terms and conditions.
- 50/50 deposit
You pay 50% to get started and 50% on delivery.
- Two revision rounds
Included with every deliverable. Extra rounds are billed hourly.
- Rush delivery
A rush timeline adds 30% to 50% to the project.
- Extended usage rights
Using video in paid ads with no time limit: +25% to +50% in Colombia and up to +100% in the United States.
- Travel costs extra
Productions outside Bogotá include travel costs, which we quote separately.
- Prices by market
USD prices are set for the US market and don't depend on the exchange rate.
- What we deliver is yours
Once you pay in full, we assign you the rights to the final deliverables in writing.
- 30-day support
If an error on Kaizen's side shows up after delivery, we fix it at no cost for 30 days.
- End whenever you want
You pay for the work done and we refund the rest of the deposit. Plans are canceled with 30 days' notice.
Kaizen Marketing Digital · Bogotá, Colombia · hola@kaiizen.com.co · WhatsApp +57 313 285 4108. Prices for 2026, fees only, no third-party costs. Estimated range; the final price is set in the proposal.
Frequently asked questions.
Why do you show a range instead of a fixed price?
Because scope changes the work. The “from” price is the starting price for a basic scope, and the typical range covers most projects. After a short call, we send you a proposal with the exact price.
Does the price include Shopify, hosting or ad spend?
No. These are our team's fees. You pay third-party costs directly to the provider, and we list them separately in the proposal.
Where do your prices come from?
In October 2026, we reviewed what agencies and freelancers charge for each service in Colombia and the United States. We set every “from” price at least 10% below that average, and every top price 10% below the highest rate in the market. The “from” price is the starting price for a basic scope; after a short call, we send you the exact price in the proposal.
How do the monthly plans work?
You hire an ongoing team for one or more service lines. Every month we run improvement cycles, deliver a report and adjust priorities with you. You pay each month in advance and cancel with 30 days' notice.
Can I pay in dollars from Colombia?
USD prices are designed for clients in the United States. If your company is in Colombia, we quote in pesos. If you're in another country, message us and we'll sort it out in the proposal.
How do we set our prices?
One team coordinates your whole project and we work in short cycles. In 2026 we reviewed what agencies and freelancers charge in the United States and Colombia, and set our starting prices at least 10% below the market average. What we don't do is cut quality: every delivery includes two rounds of revisions.
Can I hire just one service?
Yes. You can order a single piece, a full project or a monthly plan that combines several service lines.
Do you have options for a small budget?
Yes. An essential logo from $450.000, a starter brand kit from $1.200.000, single graphic pieces from $55.000 and the Essential plan from $1.350.000 a month. Start with the basics and improve every month: that's kaizen.
How does payment work?
Projects are paid 50% to get started and 50% on delivery. We send you a link with your invoice so you can pay online by card, PSE, Nequi or cash, and you get your receipt instantly. We also accept bank transfers and international payments.
How many revisions does each deliverable include?
Two revision rounds per deliverable. Extra rounds and out-of-scope changes are billed hourly: $100.000 per hour.
Do you do productions outside Bogotá?
Yes. Productions outside Bogotá include travel costs, which we quote separately.
Do you work with companies in the United States?
Yes. We quote directly in dollars. Bogotá is on GMT-5, the same time as New York in winter and one hour behind in summer.
Can I use the videos in paid ads?
Yes. The base price covers the usage agreed in the proposal. For ads with no time limit, we add extended usage rights: +25% to +50% in Colombia and up to +100% in the United States.
What do you need from me to get started?
Your business information, your access (website, social media, ad accounts) and materials you hold the rights to, such as logos, photos or music. If people appear in your photos or videos, you need their consent: we give you the form.
Who owns the files and the accounts?
When you pay in full, we assign you the rights to the final deliverables in writing. Source files (editable design files or video projects) are delivered when the proposal includes them: ask for them from the start. Ad spend, domain and hosting you pay directly to the provider.
What if I don't like what you deliver?
Each deliverable includes two rounds of revisions. If an error on our side shows up after delivery, we fix it at no cost for 30 days. And you can end the project whenever you want: you pay for the work done and, if the deposit is more than that, we refund the difference.
Do you guarantee results?
We don't promise sales or exact Google rankings: they depend on the market, the platforms, the budget and the competition. We do commit to the agreed work, to a measurable goal from the start and to measuring every action against real data.
Do you offer rush delivery?
Yes, with a rush fee of 30% to 50% depending on the timeline.
Ready for your first cycle?
Send your estimate: we reply within one business day and, after a short call, the written proposal reaches you within 24 business hours.